Cookie policy

Privacy and Use of Cookies

With your consent, we, along with our partners (including Google AdWords and Facebook), may use optional cookies and other similar technologies on this website. These technologies allow us to collect certain information about you, such as your browsing habits and IP address.

This information aims to enhance your experience when searching for vehicles or related information, to personalize advertisements according to your preferences, and to measure and analyze site traffic and the effectiveness of our advertising initiatives.

To collect anonymous information and produce statistical reports, we use Google Analytics, among other similar technologies. For more details on our data management and privacy practices, please refer to our privacy policy. Click to Accept or Decline the use of optional cookies.

Rest assured, you will have access to our site regardless of your decision.

Voir la politique de confidentialité

What is a cookie?

Cookies are small text files stored on your device when you visit a website. They serve various purposes, such as remembering your preferences, keeping you logged in, or analyzing site usage. Some cookies are placed directly by our website (first-party cookies), while others come from third-party services used for analytics, advertising, or other features.

Strictly Necessary Cookies

These cookies are essential for the website to function properly, for example for user authentication.

Name	Service	Duration	Description
cc_cookie	Cookie Consent Tool (CMP)	Expires after 12 days	Stores the user's cookie consent preferences.
__session	Autoroot / Firebase	Session	Stores session or authentication data necessary for the site to function.

Functional Cookies

These cookies allow the site to remember your choices and preferences (such as your browsing history or chat state) to provide a more personalized experience. Without these cookies, some features may not work properly.

Name	Service	Duration	Description
autoroot_browsing_history	Autoroot Technologies (first party)	Variable (defined by Autoroot)	Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience.
autoroot_chat_history	Autoroot Technologies (first party)	Variable (e.g. up to 1 year depending on configuration)	Stores the last visit or interaction with the chat widget to restore conversation state.

Analytics

Analytics cookies help collect data that allows services to understand how users interact with a particular service. This information allows services to improve content and develop better features that enhance the user experience.

Name	Service	Duration	Description
_ga	Google Analytics	12 days	Uniquely identifies visitors
_gid	Google Analytics	Session	Tracks users across pages during a session.
_dc_gtm	Google Analytics	Session	Helps manage tags via Google Tag Manager.
_gcl_au	Google Ads	90 days	Stores an identifier to measure Google Ads campaign conversions.
_ga_XXXXXX	Google Analytics 4	Up to 2 years	Measures user visits and interactions on the site.
FPID	Server-side analytics (GA4)	Up to 2 years	First-party identifier for long-term analytics and user identification.
FPLC	Server-side GA / Stape / ssoTM	Up to 1 year	Cross-domain identifier for attribution and marketing tracking.
_stid	Stape (Server-side GTM)	Session (session storage)	Technical information stored in sessionStorage by Stape loader to ensure server-side tracking.

Advertising

We and our advertising partners (including Google, Meta/Facebook and YouTube) use cookies for advertising purposes. These cookies allow us to serve and display ads, personalize advertising content based on your interests, limit ad frequency, remember your advertising preferences, track conversions from advertising campaigns, and measure advertising effectiveness. You can manage your advertising preferences at Google Ad Settings and Facebook Ad Preferences.

Name	Service	Duration	Description
_fbp	Meta Pixel	90 days	Identifies users for advertising and retargeting purposes.
_fbc	Meta Pixel	90 days	Stores the Facebook click identifier (fbclid) for ad conversion attribution.
_ttp	TikTok Pixel	13 months	Identifies users for advertising and retargeting purposes on TikTok.
_ttclid	TikTok Pixel	90 days	Stores the TikTok click identifier for ad conversion attribution.
_gcl_aw	Google Ads	90 days	Stores the Google click identifier (gclid) for ad conversion attribution.
_gcl_gb	Google Ads	90 days	Stores the gbraid identifier for iOS app campaign attribution.
_gcl_wb	Google Ads	90 days	Stores the wbraid identifier for iOS web campaign attribution.
_uetmsclkid	Microsoft Advertising	90 days	Stores the Microsoft click identifier (msclkid) for Bing Ads conversion attribution.
_li_fat_id	LinkedIn Ads	90 days	Stores the LinkedIn click identifier for ad conversion attribution.
_twclid	Twitter/X Ads	90 days	Stores the Twitter/X click identifier for ad conversion attribution.
_scclid	Snapchat Ads	90 days	Stores the Snapchat click identifier for ad conversion attribution.
_epik	Pinterest Ads	90 days	Stores the Pinterest click identifier for ad conversion attribution.
_utm	Marketing Attribution	90 days	Stores UTM parameters (source, medium, campaign) for conversion attribution.
VISITOR_PRIVACY_METADATA	Google / YouTube	Up to approximately 6 months	Stores information related to privacy and consent preferences for Google/YouTube services.
VISITOR_INFO1_LIVE	Google / YouTube	6 months	Estimates user bandwidth and stores data for video display and ad delivery.
YSC	Google / YouTube	Session	Tracks user interactions with embedded YouTube videos during the session.
__Secure-ROLLOUT_TOKEN	Google / YouTube	Variable (up to ~13 months)	Used to manage A/B testing and gradual rollout of new Google/YouTube features.
__Secure-YEC	Google / YouTube	13 months	Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising.
yt.db::LAST_RESULT_ENTRY_KEY	YouTube	Persistent (local storage, kept until manual deletion)	Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results).

Managing Your Preferences

By default, only essential cookies are active. You can manage your preferences at any time:

By clicking the Cookie Preferences link or icon at the bottom of our website
Through your browser or device settings

⚠️ Please note: disabling certain categories of cookies may affect the website's functionality or your browsing experience.

Contact us with any questions:

Special offers

Discover exclusive offers on our new models.

LEARN MORE

Promotions

Get pre-approved today!

LEARN MORE

Name

Service

Duration

Description

cc_cookie

Cookie Consent Tool (CMP)

Expires after 12 days

Stores the user's cookie consent preferences.

__session

Autoroot / Firebase

Session

Stores session or authentication data necessary for the site to function.

Name

Service

Duration

Description

autoroot_browsing_history

Autoroot Technologies (first party)

Variable (defined by Autoroot)

Remembers the user's browsing history on the site (e.g. recently viewed vehicles) to improve the experience.

autoroot_chat_history

Autoroot Technologies (first party)

Variable (e.g. up to 1 year depending on configuration)

Stores the last visit or interaction with the chat widget to restore conversation state.

Name

Service

Duration

Description

_ga

Google Analytics

12 days

Uniquely identifies visitors

_gid

Google Analytics

Session

Tracks users across pages during a session.

_dc_gtm

Google Analytics

Session

Helps manage tags via Google Tag Manager.

_gcl_au

Google Ads

90 days

Stores an identifier to measure Google Ads campaign conversions.

_ga_XXXXXX

Google Analytics 4

Up to 2 years

Measures user visits and interactions on the site.

FPID

Server-side analytics (GA4)

Up to 2 years

First-party identifier for long-term analytics and user identification.

FPLC

Server-side GA / Stape / ssoTM

Up to 1 year

Cross-domain identifier for attribution and marketing tracking.

_stid

Stape (Server-side GTM)

Session (session storage)

Technical information stored in sessionStorage by Stape loader to ensure server-side tracking.

Name

Service

Duration

Description

_fbp

Meta Pixel

90 days

Identifies users for advertising and retargeting purposes.

_fbc

Meta Pixel

90 days

Stores the Facebook click identifier (fbclid) for ad conversion attribution.

_ttp

TikTok Pixel

13 months

Identifies users for advertising and retargeting purposes on TikTok.

_ttclid

TikTok Pixel

90 days

Stores the TikTok click identifier for ad conversion attribution.

_gcl_aw

Google Ads

90 days

Stores the Google click identifier (gclid) for ad conversion attribution.

_gcl_gb

Google Ads

90 days

Stores the gbraid identifier for iOS app campaign attribution.

_gcl_wb

Google Ads

90 days

Stores the wbraid identifier for iOS web campaign attribution.

_uetmsclkid

Microsoft Advertising

90 days

Stores the Microsoft click identifier (msclkid) for Bing Ads conversion attribution.

_li_fat_id

LinkedIn Ads

90 days

Stores the LinkedIn click identifier for ad conversion attribution.

_twclid

Twitter/X Ads

90 days

Stores the Twitter/X click identifier for ad conversion attribution.

_scclid

Snapchat Ads

90 days

Stores the Snapchat click identifier for ad conversion attribution.

_epik

Pinterest Ads

90 days

Stores the Pinterest click identifier for ad conversion attribution.

_utm

Marketing Attribution

90 days

Stores UTM parameters (source, medium, campaign) for conversion attribution.

VISITOR_PRIVACY_METADATA

Google / YouTube

Up to approximately 6 months

Stores information related to privacy and consent preferences for Google/YouTube services.

VISITOR_INFO1_LIVE

Google / YouTube

6 months

Estimates user bandwidth and stores data for video display and ad delivery.

YSC

Google / YouTube

Session

Tracks user interactions with embedded YouTube videos during the session.

__Secure-ROLLOUT_TOKEN

Google / YouTube

Variable (up to ~13 months)

Used to manage A/B testing and gradual rollout of new Google/YouTube features.

__Secure-YEC

Google / YouTube

13 months

Used by YouTube to store configuration and diagnostic information related to user experience and targeted advertising.

yt.db::LAST_RESULT_ENTRY_KEY

YouTube

Persistent (local storage, kept until manual deletion)

Stores the last state of certain YouTube results or UI elements in the browser (e.g. last displayed results).

Privacy and Use of Cookies

What is a cookie?

Strictly Necessary Cookies

Functional Cookies

Analytics

Advertising

Managing Your Preferences

Contact us with any questions:

New Inventory

Pre-owned Vehicles

Book a Service

Special offers

Promotions

Notice pursuant to section 39 of the Consumer Protection Act

Strictly Necessary Cookies

Functional Cookies

Analytics

Advertising